Search

YT 204: Heart-Based Business Academy | 23 Hours

Course ID: YT 204
Title: Heart-Based Business Academy | HBA
Instructors: Melissa, Michael & Alex

Course Objectives
  • Understanding the principles of heart-based entrepreneurship.
  • Developing a business plan for a yoga therapy practice.
  • Marketing strategies for reaching and engaging clients.

Lesson Titles
  • Frameworks for Heart-Based Learning
  • Creating a Heart-Based Business Plan
  • Enhancing Accessibility
  • Creating 1:1 Offerings
  • Pricing Transparency, Application, Waiver & Refund Considerations
  • Creating a Heart-Based Website
  • Growing Your Behind-the-Scenes Team
  • Let Your Schedule Work for YOU!
  • Streamlining Payments
  • Marketing, Heart-Based Emails & Templates
  • Heart-Based Collaborations
  • You are Your Business
  • This Isn't Survivor! Don't Be an Island
  • Creating Offerings
  • Creating Compelling Copy
  • Writing Difficult Emails
  • Staying Open: Flexibility, Adaptability & Gratitude
  • Embracing Compassion & Boundaries
  • Collaboration & Staying Organized
  • Making Booking Easy
  • Email Templates
  • Certification Program Mentorship Support with Alex

Introduction of Program Frameworks & Guiding Philosophies
  • Patanjali’s Eight Limbs of Yoga: ​Emphasis on ethical guidelines (Yamas and Niyamas) in the context of business practices, focusing on creating a heart-centered approach to entrepreneurship.

Grounding in Teachings
  • Understanding the Principles of Heart-Based Entrepreneurship: Students will learn how to integrate the ethical principles of yoga into their business practices, creating a compassionate and community-focused approach to entrepreneurship.
  • Developing a Business Plan for a Yoga Therapy Practice: Step-by-step guidance on creating a comprehensive business plan that aligns with the principles of heart-based learning.
  • Marketing Strategies for Reaching and Engaging Clients: Techniques for marketing yoga therapy services in a way that is authentic, ethical, and effective.​
​
Program Integration
​This course equips students with the necessary tools to build and sustain a heart-based yoga therapy practice. The principles and strategies learned in this course are woven into subsequent courses, providing a consistent framework for learning and practice. Students will build on these teachings throughout the program.

Canmore Location:

109-705 10th Street Canmore, AB T1W2A3
We're next to Communitea & Vermelho, 
​on the corner of 10th St. and 6th Ave.

Established in 2014.
​Copyright © 2026 by
Canmore Counselling & Trauma-Informed Yoga Psychology School is an Indigenous and Black-owned family business, co-created by Melissa Jay and Michael Yudcovitch. 

​Our team lives across Turtle Island, and we honour the Nations who continue to nurture these lands. Our primary office is located in Châ Ûpchîchîyen Kudebi (translated from Îyârhe Nakoda as “shooting at the willows”), colonially known as Canmore, on Treaty 7 territory and the current and ancestral lands of the Îyârhe Nakoda (Stoney Nakoda), Tsuut’ina First Nation, and Blackfoot Confederacy. These lands are also home to the Rocky View Métis District 4 within the Battle River Territory. 

We are grateful to be students, practitioners, and guides of yoga, an Indigenous wisdom tradition with roots in India and across South Asia and parts of Africa. We are committed to learning from and amplifying South Asian teachers and practitioners while continuing to learn alongside our own students, faculty, and alumni. We believe trauma-informed care requires an active commitment to community, social justice, decolonization, anti-oppression, anti-racism, reciprocity, and meaningful care for people and communities who have been intentionally and historically marginalized.

As a team, we are committed to uplifting Truth, language, culture, and relationship as essential to right relations and to our ongoing work of reconciliation and decolonization. Thank you for being here :)