Search

YT 204: Heart-Based Business Academy | 23 Hours

Course ID: YT 204
Title: Heart-Based Business Academy | HBA
Instructors: Melissa, Michael & Alex

Course Objectives
  • Understanding the principles of heart-based entrepreneurship.
  • Developing a business plan for a yoga therapy practice.
  • Marketing strategies for reaching and engaging clients.

Lesson Titles
  • Frameworks for Heart-Based Learning
  • Creating a Heart-Based Business Plan
  • Enhancing Accessibility
  • Creating 1:1 Offerings
  • Pricing Transparency, Application, Waiver & Refund Considerations
  • Creating a Heart-Based Website
  • Growing Your Behind-the-Scenes Team
  • Let Your Schedule Work for YOU!
  • Streamlining Payments
  • Marketing, Heart-Based Emails & Templates
  • Heart-Based Collaborations
  • You are Your Business
  • This Isn't Survivor! Don't Be an Island
  • Creating Offerings
  • Creating Compelling Copy
  • Writing Difficult Emails
  • Staying Open: Flexibility, Adaptability & Gratitude
  • Embracing Compassion & Boundaries
  • Collaboration & Staying Organized
  • Making Booking Easy
  • Email Templates
  • Certification Program Mentorship Support with Alex

Introduction of Program Frameworks & Guiding Philosophies
  • Patanjali’s Eight Limbs of Yoga: ​Emphasis on ethical guidelines (Yamas and Niyamas) in the context of business practices, focusing on creating a heart-centered approach to entrepreneurship.

Grounding in Teachings
  • Understanding the Principles of Heart-Based Entrepreneurship: Students will learn how to integrate the ethical principles of yoga into their business practices, creating a compassionate and community-focused approach to entrepreneurship.
  • Developing a Business Plan for a Yoga Therapy Practice: Step-by-step guidance on creating a comprehensive business plan that aligns with the principles of heart-based learning.
  • Marketing Strategies for Reaching and Engaging Clients: Techniques for marketing yoga therapy services in a way that is authentic, ethical, and effective.​
​
Program Integration
​This course equips students with the necessary tools to build and sustain a heart-based yoga therapy practice. The principles and strategies learned in this course are woven into subsequent courses, providing a consistent framework for learning and practice. Students will build on these teachings throughout the program.

Canmore Location:

109-705 10th Street Canmore, AB T1W2A3
We're next to Communitea & Vermelho, 
​on the corner of 10th St. and 6th Ave.

Established in 2014.
​Copyright © 2026 by
Dr. Melissa Jay is an Indigenous, nehiyaw-Métis member of the Métis Nation of Alberta. The primary location of Canmore Counselling and Trauma-Informed Yoga Psychology School is located in Chuwapchipchiyan Kudi Bi (translated from Îyârhe Nakoda as “shooting at the willows”), colonially known as Canmore. We are grateful to be located on Treaty 7 territory and the current and ancestral lands of the Îyârhe Nakoda (Stoney Nakoda), which includes of the Bearspaw First Nation, Chiniki First Nation, and Goodstoney First Nation, as well as the Tsuut’ina First Nation and the Blackfoot Confederacy, including the Siksika First Nation, Piikani First Nation, and Kainai First Nation. This is also the home to the Rocky View Métis District 4 within the Battle River Territory. We recognize all Nations who continue to nurture these lands, and we are dedicated to uplifting Truth, language, and culture as essential to right relations. As an act of reconciliation and commitment to decolonization, we are committed to the TRC's Calls to Action. 

At Canmore Counselling, we are also privileged to be yoga students, practitioners, and guides. Our offerings centre on the root of yoga as Indigenous to South Asia, and we are grateful to learn from and amplify the South Asian practitioners and teachers whenever possible. We are grateful for the eight limbs of yoga, as taught by Patanjali. It is a joy to walk alongside our incredible alumni of the Trauma-Informed Yoga Psychology School as they create opportunities for care, connection & curiosity within their communities. 

We believe wholeheartedly that trauma-informed care requires commitment to community, social justice, decolonization, anti-oppression, and anti-racism. Thank you for being here :)​