Search
Heart-Based Business Academy™️
​IBPOC-led by Melissa Jay, Michael Yudcovitch & Alex Zúñiga
A 22-Hour Self-Paced Training for Helping Professionals
Heart-Based Business Academy

Heart-Based Business Academy

$550
Curriculum
Alex Zúñiga
she/her
​
Bachelor of Psychology
500-Hour Yoga Teacher
​Coordinator of Canmore Counselling & Trauma-Informed Yoga Psychology School
Dr. Melissa Jay
she/her

Registered Psychologist
Certified Yoga Therapist, ERYT500
Owner/​Director of Canmore Counselling Trauma-Informed Yoga Psychology School
Michael Yudcovitch
he/him

Registered Psychologist
Independent Filmmaker
Owner/Director of Canmore Counselling
​Trauma-Informed Yoga Psychology School
Tuition
Community Care Tuition*
$300 OFF Regular Tuition
Coupon Code: COMMUNITY
until December 18th
Regular Tuition
$840 CAD with gst
Without Coupon Code
after January 18th, 2024
*​Please note that Community Care tuition was created to enhance affordability for all. 
What Tuition Includes:
Curriculum
Learning Alongside Melissa
  1. Creating a Heart-Based Business Plan
  2. Enhancing Accessibility
  3. 1:1 Offerings
  4. Pricing Transparency
  5. Application, Waiver & Refund Considerations
  6. Creating a Heart-Based Website
  7. Growing Your Behind-the-Scenes Team
  8. Let Your Schedule Work for YOU!
  9. Streamlining Payments
  10. Marketing
  11. Heart-Based Emails & Templates
  12. Heart-Based Collaborations
Learning Alongside Michael
  1. You Are Your Business
  2. This isn't Survivor! Don't be on an Island
  3. Creating Offerings
  4. Group Offerings
  5. Creating Compelling Copy
  6. Writing Difficult Emails
Learning Alongside Alex
  1. Staying Open: Flexibility & Adaptability
  2. Gratitude as a Pathway to Abundance
  3. Embracing Compassion & Boundaries
  4. Collaboration & Staying Organized
  5. Making Booking Easy
  6. Email Templates
Refund Policy
We are thrilled to offer this course and have poured our hearts into creating it and for this reason we do not offer refunds.
Before enrolling we ask that you read through everything to ensure it is the right fit for you.

Canmore Location:

109-705 10th Street Canmore, AB T1W2A3
We're next to Communitea & Vermelho, 
​on the corner of 10th St. and 6th Ave.

Established in 2014.
​Copyright © 2026 by
Dr. Melissa Jay is an Indigenous, nehiyaw-Métis member of the Métis Nation of Alberta. The primary location of Canmore Counselling and Trauma-Informed Yoga Psychology School is located in Chuwapchipchiyan Kudi Bi (translated from Îyârhe Nakoda as “shooting at the willows”), colonially known as Canmore. We are grateful to be located on Treaty 7 territory and the current and ancestral lands of the Îyârhe Nakoda (Stoney Nakoda), which includes of the Bearspaw First Nation, Chiniki First Nation, and Goodstoney First Nation, as well as the Tsuut’ina First Nation and the Blackfoot Confederacy, including the Siksika First Nation, Piikani First Nation, and Kainai First Nation. This is also the home to the Rocky View Métis District 4 within the Battle River Territory. We recognize all Nations who continue to nurture these lands, and we are dedicated to uplifting Truth, language, and culture as essential to right relations. As an act of reconciliation and commitment to decolonization, we are committed to the TRC's Calls to Action. 

At Canmore Counselling, we are also privileged to be yoga students, practitioners, and guides. Our offerings centre on the root of yoga as Indigenous to South Asia, and we are grateful to learn from and amplify the South Asian practitioners and teachers whenever possible. We are grateful for the eight limbs of yoga, as taught by Patanjali. It is a joy to walk alongside our incredible alumni of the Trauma-Informed Yoga Psychology School as they create opportunities for care, connection & curiosity within their communities. 

We believe wholeheartedly that trauma-informed care requires commitment to community, social justice, decolonization, anti-oppression, and anti-racism. Thank you for being here :)​