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Heart-Based Business Academy™️
​
IBPOC-led by Melissa Jay, Michael Yudcovitch & Alex Zúñiga

A 22-Hour Self-Paced Training for Helping Professionals

Heart-Based Business Academy

Heart-Based Business Academy

$550
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Curriculum

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Alex Zúñiga
she/her
​

Bachelor of Psychology
500-Hour Yoga Teacher
​Coordinator of Canmore Counselling & Trauma-Informed Yoga Psychology School
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Dr. Melissa Jay
she/her

Registered Psychologist
Certified Yoga Therapist, ERYT500
Owner/​Director of Canmore Counselling Trauma-Informed Yoga Psychology School
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Michael Yudcovitch
he/him

Registered Psychologist
Independent Filmmaker
Owner/Director of Canmore Counselling
​Trauma-Informed Yoga Psychology School

Tuition
Community Care Tuition*
$300 OFF Regular Tuition
Coupon Code: COMMUNITY

until December 18th
Regular Tuition
$840 CAD with gst
Without Coupon Code

after January 18th, 2024
*​Please note that Community Care tuition was created to enhance affordability for all. 

✨ Click Here to Enroll ✨

What Tuition Includes:
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Curriculum
Learning Alongside Melissa
  1. Creating a Heart-Based Business Plan
  2. Enhancing Accessibility
  3. 1:1 Offerings
  4. Pricing Transparency
  5. Application, Waiver & Refund Considerations
  6. Creating a Heart-Based Website
  7. Growing Your Behind-the-Scenes Team
  8. Let Your Schedule Work for YOU!
  9. Streamlining Payments
  10. Marketing
  11. Heart-Based Emails & Templates
  12. Heart-Based Collaborations
Learning Alongside Michael
  1. You Are Your Business
  2. This isn't Survivor! Don't be on an Island
  3. Creating Offerings
  4. Group Offerings
  5. Creating Compelling Copy
  6. Writing Difficult Emails
Learning Alongside Alex
  1. Staying Open: Flexibility & Adaptability
  2. Gratitude as a Pathway to Abundance
  3. Embracing Compassion & Boundaries
  4. Collaboration & Staying Organized
  5. Making Booking Easy
  6. Email Templates

✨ Click Here to Enroll ✨

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Refund Policy
We are thrilled to offer this course and have poured our hearts into creating it and for this reason we do not offer refunds.
Before enrolling we ask that you read through everything to ensure it is the right fit for you.

✨ Click here to email us ✨
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NEW Location:

109-705 10th Street Canmore, AB T1W2A3
We're next to Communitea & Vermelho, 
​
on the corner of 10th St. and 6th Ave.

Established in 2014.
​Copyright © 2025 by

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Newsletter
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Dr. Melissa Jay is an Indigenous, Nehiyaw-Métis member of the Métis Nation of Alberta. Canmore Counselling is located Châ Ûpchîchîyen Kudebi (translated from Îyârhe Nakoda as “shooting at the willows”), colonially known as Canmore. The physical location of Canmore Counselling & the Trauma-Informed Yoga Psychology is in the beautiful Rocky Mountains, which is considered Treaty 7 land and home of Métis Nation of Alberta, Region III, and the traditional territory of the Îyârhe Nakoda, including the Bearspaw, Chiniki, and Wesley First Nations, as well as the Tsuut’ina First Nation, and the Blackfoot Confederacy, including the Siksika, Piikani, and Kainai First Nations. As an act of reconciliation and commitment to decolonization, we are committed to the TRC's Calls to Action.

At Canmore Counselling, we are also privileged to be yoga students, practitioners, and guides. Our offerings centre on the root of yoga as Indigenous to South Asia, and we are grateful to learn from and amplify the South Asian practitioners and teachers whenever possible. We are grateful for the eight limbs of yoga, as taught by Patanjali. It is a joy to walk alongside our incredible alumni of the Trauma-Informed Yoga Psychology School as they create opportunities for care, connection & curiosity within their communities. 


We believe wholeheartedly that community, social justice, decolonization, anti-oppression, and anti-racism are inherent to trauma-informed care. Thank you for being here. ​
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  • Home.
  • Services & Team.
    • Fairmont.
    • Rimrock.
    • Counselling.
    • Ayurvedic Nutrition.
    • Workshops.
  • HBA
  • Yoga School.
    • Yoga Therapy. >
      • Yoga School Faculty.
      • Yoga Therapy Tuition.
      • Yoga School Courses.
    • 200-Hour YTT
    • 300-Hour Certification
    • Kids & Teens Certification
    • Prenatal Certification
    • YTT FAQ
    • Alumni Testimonials.
  • Book Now.
  • Blog.
  • Covid-19.
  • CE.
  • Practice.
  • Counselling.
  • Conference.