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Heart-Based Business Academy™️
​IBPOC-led by Melissa Jay, Michael Yudcovitch & Alex Zúñiga
A 23-Hour Self-Paced Training for Helping Professionals
Heart-Based Business Academy

Heart-Based Business Academy

$550
Curriculum
Alex Zúñiga
she/her
​
Bachelor of Psychology
500-Hour Yoga Teacher
​Coordinator of Canmore Counselling & Trauma-Informed Yoga Psychology School
Dr. Melissa Jay
she/her

Registered Psychologist
Certified Yoga Therapist, ERYT500
Owner/​Director of Canmore Counselling Trauma-Informed Yoga Psychology School
Michael Yudcovitch
he/him

Registered Psychologist
Independent Filmmaker
Owner/Director of Canmore Counselling
​Trauma-Informed Yoga Psychology School
Tuition
Community Care Tuition*
$300 OFF Regular Tuition
Coupon Code: COMMUNITY
until December 18th
Regular Tuition
$840 CAD with gst
Without Coupon Code
after January 18th, 2024
*​Please note that Community Care tuition was created to enhance affordability for all. 
What Tuition Includes:
Curriculum
Learning Alongside Melissa
  1. Creating a Heart-Based Business Plan
  2. Enhancing Accessibility
  3. 1:1 Offerings
  4. Pricing Transparency
  5. Application, Waiver & Refund Considerations
  6. Creating a Heart-Based Website
  7. Growing Your Behind-the-Scenes Team
  8. Let Your Schedule Work for YOU!
  9. Streamlining Payments
  10. Marketing
  11. Heart-Based Emails & Templates
  12. Heart-Based Collaborations
Learning Alongside Michael
  1. You Are Your Business
  2. This isn't Survivor! Don't be on an Island
  3. Creating Offerings
  4. Group Offerings
  5. Creating Compelling Copy
  6. Writing Difficult Emails
Learning Alongside Alex
  1. Staying Open: Flexibility & Adaptability
  2. Gratitude as a Pathway to Abundance
  3. Embracing Compassion & Boundaries
  4. Collaboration & Staying Organized
  5. Making Booking Easy
  6. Email Templates
Refund Policy
We are thrilled to offer this course and have poured our hearts into creating it and for this reason we do not offer refunds.
Before enrolling we ask that you read through everything to ensure it is the right fit for you.

Canmore Location:

109-705 10th Street Canmore, AB T1W2A3
We're next to Communitea & Vermelho, 
​on the corner of 10th St. and 6th Ave.

Established in 2014.
​Copyright © 2026 by
Canmore Counselling & Trauma-Informed Yoga Psychology School is an Indigenous and Black-owned family business, co-created by Melissa Jay and Michael Yudcovitch. 

​Our team lives across Turtle Island, and we honour the Nations who continue to nurture these lands. Our primary office is located in Châ Ûpchîchîyen Kudebi (translated from Îyârhe Nakoda as “shooting at the willows”), colonially known as Canmore, on Treaty 7 territory and the current and ancestral lands of the Îyârhe Nakoda (Stoney Nakoda), Tsuut’ina First Nation, and Blackfoot Confederacy. These lands are also home to the Rocky View Métis District 4 within the Battle River Territory. 

We are grateful to be students, practitioners, and guides of yoga, an Indigenous wisdom tradition with roots in India and across South Asia and parts of Africa. We are committed to learning from and amplifying South Asian teachers and practitioners while continuing to learn alongside our own students, faculty, and alumni. We believe trauma-informed care requires an active commitment to community, social justice, decolonization, anti-oppression, anti-racism, reciprocity, and meaningful care for people and communities who have been intentionally and historically marginalized.

As a team, we are committed to uplifting Truth, language, culture, and relationship as essential to right relations and to our ongoing work of reconciliation and decolonization. Thank you for being here :)